Imagens - web
As notícias da semana passada já
anunciavam que a ZARA iria ter um novo design nas suas lojas, a primeira foi a
da 5ª Avenida. Estava curiosa e não desisti enquanto não encontrei imagens da
nova loja! Com um look clean, minimalista onde o branco predomina com
apontamentos de cinza, os jogos de luz directos e indirectos transformam esta
nova loja num local de (ainda) maior desejo para todas as fashionistas e fãs da
marca (eu fã me confesso!).
«O espaço vai ser muito intuito e
visual para que, quase instintivamente, os clientes queiram atravessá-la e
descobrir tudo. O espaço em si torna-se um portal visual, onde o cliente faz
parte do desfile», disse a arquiteta Elsa Urquijo aos jornalistas, citada pelo
«El País».
Traduzindo – bom marketing aliado
a bom design!
Por cá, ficamos à espera de ver
estas transformações brevemente numa loja perto de nós!
The last week news had already announced that ZARA would have a new design in their stores, the first was the 5th Avenue. I was curious and did not give up until I found pictures of the new store! With a clean look, minimalist where white predominates with touches of gray, direct and indirect light fixtures transform this into a even more store wish for all
the fashionistas and fans of the brand (I confess myself a fan!).
"The space will be very objective and look for that, almost instinctively, customers want to cross it and find out. The space itself becomes a visual portal where the customer is part of the parade, "said the architect Elsa Urquijo told reporters, quoted by 'El Pais'.
Translating - good marketing coupled with good design!
For now, we wait to see these changes briefly in a store near us!
"The space will be very objective and look for that, almost instinctively, customers want to cross it and find out. The space itself becomes a visual portal where the customer is part of the parade, "said the architect Elsa Urquijo told reporters, quoted by 'El Pais'.
Translating - good marketing coupled with good design!
For now, we wait to see these changes briefly in a store near us!
Que lindaaaaaaaaaaa!
ResponderEliminarSuper moderna!